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When done right, these sites can be lucrative and require minimal effort to maintain. If you want to start your own moneymaking site for love connections, try these five strategies. This article currently has 19 ratings with an average of 4. Resource Center. Find the right niche. At this point, there are so many big players in online dating PlentyOfFish , Match. To find your audience, focus on building and marketing a site that fits their needs, however quirky they may be.
Trek Passions , for example, helps lonely Trekkies find love. Keep in mind that the narrower your focus is, the more limited your audience and income potential will be. Decide on a business model. Online dating sites can operate on either an advertising- or a subscription-based model — or a combination of the two. Perfect your algorithm. Online matchmaking services typically ask users to fill out questionnaires about their lifestyle, hobbies, work, and other interests.
In some cases, these questionnaires are extremely comprehensive: eHarmony asks each user to fill out a question psychological profile in order to receive matches. Think about what values will be the most important to your potential users — and how you should rank their matches. Lure in your customers. Ask all of your single friends and acquaintances to the site, and, if your business model is subscription-based, offer discounted memberships to the first several hundred people who up.
Maintain quality control. Online dating sites must be prepared to cope with sexual harassment and other forms of online abuse, as well as privacy concerns. Set up a system that allows users to flag others for bad behavior, and rescind the membership privileges of abusers. Facebook Twitter LinkedIn Messenger. Kathryn Hawkins.How to build your own online dating website business
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How to Start a Dating Service